Content Creation

Our brand messaging is a representation of who we are: Storytellers who value and give voice to each piece of Oakland University. All marketing pieces produced through UCM highlight real stories that sprouted at OU, including student success; alumni advancements; community engagement; faculty teaching and research; staff dedication; and our pioneering history.

Our staff are experts in crafting messages that not only communicate information effectively, but also connect and resonate with target audiences on a personal level. Generally speaking, copywriting, editing and proofing services offered to university departments can include:

• Print (fliers, posters, etc.)
• Digital (digital ads, website, etc.)
• Video and audio (radio ads, video scripts, etc.)
• Publications (magazines)
• Communications (email, etc.)

Every writing service will adhere to OU’s Style Guide (AP Style), ensuring consistent structure throughout the university.  If you are a staff or faculty member who requires one of these services, please contact your account manager.