Advertising

UCM successfully develops and implements a variety of paid advertising campaigns that bring awareness to university programs, initiatives and events. "Paid advertising" refers to:

• Connected TV (streaming)
• Digital (cross-screen display, rich media)
• Audio streaming (Spotify, podcasts)
• Social media video and static campaigns (Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube)
• Paid search using keywords and targeting program terms
• Outdoor (billboards, specialty outdoor, venue display, sports sponsorships)
• Print (industry journals, community publications)

Before considering any advertising, contact your account manager to discuss project objectives and budget. We'll work with you to determine the most effective strategy for your project.

All paid advertising for Oakland University is contracted through our media buyer, Brogan & Partners, in conjunction with your account manager. Our media buyer negotiates competitive rates and a variety of value-added media services on behalf of OU — a win-win situation!