Brandon Gustafson

Title: Associate Professor of Marketing
Office: Elliott Hall
Phone: (248) 370-3290
Email: [email protected]

Education:
Washington State University, Ph.D. Marketing

Journals and Articles:

Gustafson, B. , Pomirleanu, N. , John-Mariadoss, B. Not the Way it Used to Be: B2B Interactions in the Era of Ecosystems. Journal of Business & Industrial Marketing. 10

Hartmann, N. N., Wieland, H. , Gustafson, B. , Habel, J. (2023). Research on sales and ethics: Mapping the past and charting the future. Journal of the Academy Marketing Science. 20

Pomirleanu, N. , Gustafson, B. , Townsend, J. (2022). Organizational climate in B2B: A systematic literature review and future research directions. Industrial Marketing Management. (105), 147-158