Malika Chaudhuri

Title: Associate Professor of Marketing
Office: 417 Elliott Hall
Phone: (248) 370-2842
Email: [email protected]

Education:
Michigan State University, Ph.D. Business

Biography:
I joined the Management and Marketing Department in the School of Business Administration at Oakland University as an Assistant Professor of Marketing in 2020. I received my Ph.D. in Marketing from Michigan State University in 2015. After graduation, I worked as an Assistant Professor in Marketing in the Management and Marketing Department at University of Dayton from 2015 to 2020. I have published in Journal of the Academy of Marketing Science, Journal of Business Research, International Journal of Research in Marketing, Journal of Services Marketing and European Journal of Finance.

Teaching interests: 

Marketing Analytics, Digital Marketing, Marketing Strategy, New Product Development/Innovation, Business-to-Business

Research interests: 

Marketing-Finance Interface, Social media Marketing, Healthcare Marketing, Strategic Marketing Relationships, Innovations and New Product Development

Awards:

University Research Committee (URC) Faculty Research Fellowship, Oakland University, 2023

University Research Committee (URC) Faculty Research Fellowship, Oakland University, 2021

Nominated for the University Award for Scholarship, University of Dayton, 2020

Research Council Seed Grants (RCSG) Award, University of Dayton, 2019

Summer Research Grant Award, School of Business Administration, University of Dayton, 2019

Dean’s Research Grant, University of Dayton, 2018

Broad College Robert P. Poland Doctoral Fellowship, Marketing Department, Eli Broad College of Business, Michigan State University, 2014

Fellow, AMA-Sheth Doctoral Consortium, University of Michigan, 2013

Glenn and Sandy Johnson Doctoral Fellowship, AFRE Dept., Michigan State University, 2008

Graduate Student Scholarship, Western Agricultural Economics Association, 2008

Journals and Articles:

Malika Chaudhuri, Tanawat Hirunyawipada, and Yue Pan (2024) “How Promotion Mix Helps Sustain Brand Leadership During Market Transitions: Insights from pharmaceutical industry” – European Journal of Marketing.

Malika Chaudhuri, Tanawat Hirunyawipada, and Yue Pan (2024) “Managing pharmaceutical promotion mix in the rise of social media” – Psychology and Marketing.

Janney, J. and Chaudhuri, M. (2023). Market reactions to the Business Roundtable August 19, 2019  announcement on the Purpose of a Corporation. Business Ethics, the Environment & Responsibility, 1-10.

Chaudhuri, M. , Janney, J. (2022). Are Debt-Holders Effective Monitoring Agents in Strategic Alliance Formations?. International Review of Business and Economics. 8(1), 29

Chaudhuri, M. , Chaudhuri, R. , Janney, J. , Parkash, M. (2021). Things often get worse before they get better: Using Contest Theory to explain the effect of informational risk around inclusion in S&P 500 on cost of capital. European Journal of Finance/ Taylor & Francis. 28(8), 00-00

Chaudhuri, M. , Janney, J. , Calantone, R. J.(2019). The moderating effect of leverage and marketing intensity on announcements of alliance formations. Management Decisions/ Emerald Group Publishing. 58(4), 773-785

Chaudhuri, M. , Voorhees, C. , Beck, J. (2019). The Effects of Loyalty Program Introduction and Design on Short- and Long-term Sales and Gross Profits. Journal of the Academy of Marketing Science/ Springer Science+Business Media. 47(4), 640-658

Nguyen, H. T., Chaudhuri, M. (2018). Making new products go viral and succeed. International Journal of Research in Marketing/ Elsevier. 36(1), 39-62

Durmusoglu, S. S., Nayir, D. Z., Chaudhuri, M. , Chen, J. , Joens, I. , Schweiss, S. (2018). Barriers to Service Innovativeness in Emerging Economies. Journal of Services Marketing/ Emerald Group Publishing. 32(7), 925-944

Chaudhuri, M. , Calantone, R. J., Voorhees, C. , Cockrell, S. (2018). Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. Journal of Business Research/ Elsevier. 90286-294

Chaudhuri, M. , Calantone, R. , Randhawa, P. (2015). New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space. Journal of International Consumer Marketing. 27(2), 99-122

Chaudhuri, M. , Tonsor, G. T., Peterson, H. C.(2011). Factor Demand Analysis for Ethanol in the U.S. Refinery Industry. The B.E. Journal of Economic Analysis & Policy. 11(1), 21