Digital Marketing Minor

The Digital Marketing minor extensively explores the dynamic world of digital marketing strategies and techniques. In this program, you’ll gain an insight of how businesses effectively leverage online platforms and technologies to achieve strategic objectives and connect with their target audiences. Through a combination of theory and hands-on experience, you’ll delve into key topics such as social media marketing, search engine optimization (SEO), content creation and distribution, email marketing, online advertising, data analytics and more.

The Digital Marketing minor complements a variety of business majors, but is also available for students from across the university. Whether you are aiming to launch your own entrepreneurial ventures or contribute to established organizations, you’ll develop must-have skills in today’s rapidly evolving digital landscape. 

Please note, this minor is not available for Marketing majors. Digital Marketing Minor electives are available to all Marketing majors.

Contact Us
Brandon Gustafson
Faculty adviser
[email protected]

The OU Pledge is Oakland University’s commitment to provide undergraduate students with opportunities for meaningful, hands-on learning. This commitment seeks to enhance students’ academic knowledge with experiential learning, internships and/or research experiences that empower them to make substantive professional contributions.

SKILLS AND ABILITIES

Students studying digital marketing develop a broad range of technical and soft skills that prepare them for various roles within the industry.

• Technical skills such as search engine optimization (SEO), content management and web analytics
• Develop comprehensive digital marketing strategies
• Leverage multiple digital channels
• Segmentation, targeting and positioning
• Creative thinking
• Market research
• Exceptional communication
• Adaptability for technical and industry advancements

ORGANIZATIONS THAT COMMONLY EMPLOY MARKETING MAJORS

• Bosch Automotive
• Flagstar Bank
• Gongos Research
• Kelly Services
• Mars Advertising Co.
• Morpace
• Rocket Companies
• SPAR Group Inc.
• Team Detroit
• United Wholesale Mortgage

CAREER OPPORTUNITIES
The minor in digital marketing develops the specific skills, modes of analysis and background to work in the marketing area of a profit-making business or not-for-profit enterprise. For more information on careers, please visit:

• Bureau of Labor Statistics
• O*Net
• Careers in Marketing
• Detroit Advertising Agencies
• Bilingual Career Resources
• The Ad Council
• Advertising Age

CAREER CHOICES

• Digital Marketing Specialist/Manager
• Content Marketing Specialist
• Social Media Manager
• SEO Specialist/Analyst
• Web Analytics Specialist

JOB OPENINGS
Access thousands of job and internship postings on Handshake. Handshake also provides the latest news from OU Career and Life Design, exclusively for OU students and alumni.

MARKETING ORGANIZATIONS AT OU
AMA @ OU (American Marketing Association)
C3 @ OU (Case Competition Club)
Student Organizations

CAREER OUTLOOK*
Wage Range | $39,810- $112,170
Median Annual Wage | $66,690 - $133,560
National Growth | 10% from 2020 to 2030

*Data from the National Bureau of Labor and Statistics