Sport Management Minor

Turn your passion for sports into a powerful career advantage with the Sport Management Minor! Open to all majors, this versatile program offers a dynamic mix of business knowledge, hands-on experience and industry insights to help you thrive in the fast-paced world of sports, entertainment and beyond.

With the Sport Management Minor, you’ll have the opportunity to:

• Explore key areas like sport marketing, law, ethics, governance, compliance and data analytics
• Build practical skills that transfer across a wide range of industries and career paths
• Gain real-world insight into the business side of sports and entertainment
• Develop leadership, problem-solving and strategic thinking abilities
• Prepare to work with sports teams, entertainment companies, community organizations and more

Take the next step toward turning your passion into a career that moves you—and the industry—forward!

Contact Us
Molly Gagnon
Faculty adviser
[email protected]

The OU Pledge is Oakland University’s commitment to provide undergraduate students with opportunities for meaningful, hands-on learning. This commitment seeks to enhance students’ academic knowledge with experience-based learning, internships and/or research experiences that empower them to make substantive professional contributions.

Skills and Abilities

Students studying sport management develop a broad range of technical and soft skills that prepare them for various roles within the industry.

• Understand the cultural, societal and business impact of sports, including how it reflects and influences broader social issues like diversity, equity and inclusion
• Analyze and apply legal and ethical principles to reduce risk and ensure compliance in sport organizations
• Develop strong management and leadership skills including planning, organizing, budgeting and evaluating across sport and entertainment organizations
• Gain practical knowledge in sport marketing including how to build marketing strategies and engage diverse audiences
• Apply strategic thinking and resource management to drive growth and success within the sports industry

Career Opportunities
For more information on career opportunities, please visit:

• Bureau of Labor Statistics
• O*Net

Career Choices

• Administration for sport organizations and teams (including professional, high school and college athletics) 
• Recreation and fitness management
• Sports marketing and public relations
• Assisting sport agents

Job Openings
Access thousands of job and internship postings on Handshake. Handshake also provides the latest news from OU Career and Life Design, exclusively for OU students and alumni.

Student Organizations at OU
AMA @ OU (American Marketing Association)
Student Organizations

Career Outlook
Average Wage Range | $36,135- $117,237.5
Median Annual Wage | $45920 - $77,180
Projected National Growth | 9% from 2023 to 2033

* Labor data provided by U.S. Bureau of Labor Statistics